# Marketing prompts without hype (safe claims)

> Templates for landing copy and ads that avoid exaggeration and keep claims realistic.

Source: Promptea — https://www.promptea.me/en/guides/marketing-prompts-without-hype · Language: English · Last updated: 2026-11-09

## Avoid fake certainty

- Give a list of allowed claims and forbidden claims.
- Specify compliance: no guarantees, no medical/financial promises.
- Ask for 3 variants with different angles, same facts.

## Before → after: copy you can defend

- Before: "Write an amazing headline for our app, make people love it." The model reaches for superlatives and promises.
- After: "Write 5 headlines for [app], audience [who], benefit we can show: [benefit]. Max 40 characters. Allowed claims: [list]. Forbidden: guarantees, 'best', 'revolutionary', results we cannot prove."
- What changed: there is a provable benefit, a length, a list of allowed and forbidden claims, so the model has room to be persuasive without overpromising.

## A review pass before publishing

- Run a second prompt as a reviewer: 'List every claim in this copy and mark each as proven, unproven or risky, given only the facts below.'
- Replace any 'unproven' claim with a softer, accurate phrase or with the evidence itself (a number, a date, a customer count you can show).
- Keep the final decision with a person: legal and platform advertising rules vary by country and industry, and a model cannot certify compliance.

## Templates

### Landing page hero (safe)

```text
Write landing page hero copy.

Product: [what it is]
Audience: [who]
Problem: [pain]
Realistic benefit: [benefit you can prove]
Proof: [evidence or 'none']

Rules:
- No guarantees, no exaggerated claims.
- If proof is 'none', use cautious language.
- Output: 5 headlines, 5 subheads, 6 bullets, 3 CTAs.
```

[Open in Promptea](https://www.promptea.me/en/analyzer?prompt=Write+landing+page+hero+copy.%0A%0AProduct%3A+%5Bwhat+it+is%5D%0AAudience%3A+%5Bwho%5D%0AProblem%3A+%5Bpain%5D%0ARealistic+benefit%3A+%5Bbenefit+you+can+prove%5D%0AProof%3A+%5Bevidence+or+%27none%27%5D%0A%0ARules%3A%0A-+No+guarantees%2C+no+exaggerated+claims.%0A-+If+proof+is+%27none%27%2C+use+cautious+language.%0A-+Output%3A+5+headlines%2C+5+subheads%2C+6+bullets%2C+3+CTAs.&purpose=marketing&target=gpt)

### Claim audit (reviewer pass)

```text
Act as a careful reviewer of marketing copy.

Facts we can prove:
"""[list of verified facts]"""

Copy to review:
"""[paste copy]"""

Return a table: Claim | Proven / Unproven / Risky | Why | Safer rewrite.
Do not add facts that are not in the list above.
```

[Open in Promptea](https://www.promptea.me/en/analyzer?prompt=Act+as+a+careful+reviewer+of+marketing+copy.%0A%0AFacts+we+can+prove%3A%0A%22%22%22%5Blist+of+verified+facts%5D%22%22%22%0A%0ACopy+to+review%3A%0A%22%22%22%5Bpaste+copy%5D%22%22%22%0A%0AReturn+a+table%3A+Claim+%7C+Proven+%2F+Unproven+%2F+Risky+%7C+Why+%7C+Safer+rewrite.%0ADo+not+add+facts+that+are+not+in+the+list+above.&purpose=marketing&target=claude)

## Frequently asked questions

### Why is the model making big promises?

Because marketing prompts bias toward persuasion. You must explicitly forbid guarantees and require proof-based language.

### How do I keep the tone persuasive without hype?

Persuade with specifics: a concrete benefit, a number you can show, a clear next step. Ask for plain language and say which words to avoid.