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Marketing prompts without hype (safe claims)

Templates for landing copy and ads that avoid exaggeration and keep claims realistic.

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Avoid fake certainty

  • Give a list of allowed claims and forbidden claims.
  • Specify compliance: no guarantees, no medical/financial promises.
  • Ask for 3 variants with different angles, same facts.

Before → after: copy you can defend

  • Before: "Write an amazing headline for our app, make people love it." The model reaches for superlatives and promises.
  • After: "Write 5 headlines for [app], audience [who], benefit we can show: [benefit]. Max 40 characters. Allowed claims: [list]. Forbidden: guarantees, 'best', 'revolutionary', results we cannot prove."
  • What changed: there is a provable benefit, a length, a list of allowed and forbidden claims, so the model has room to be persuasive without overpromising.

A review pass before publishing

  • Run a second prompt as a reviewer: 'List every claim in this copy and mark each as proven, unproven or risky, given only the facts below.'
  • Replace any 'unproven' claim with a softer, accurate phrase or with the evidence itself (a number, a date, a customer count you can show).
  • Keep the final decision with a person: legal and platform advertising rules vary by country and industry, and a model cannot certify compliance.

Templates

Landing page hero (safe)

Write landing page hero copy.

Product: [what it is]
Audience: [who]
Problem: [pain]
Realistic benefit: [benefit you can prove]
Proof: [evidence or 'none']

Rules:
- No guarantees, no exaggerated claims.
- If proof is 'none', use cautious language.
- Output: 5 headlines, 5 subheads, 6 bullets, 3 CTAs.
Opens the analyzer with the prompt prefilled.
Open in Promptea

Claim audit (reviewer pass)

Act as a careful reviewer of marketing copy.

Facts we can prove:
"""[list of verified facts]"""

Copy to review:
"""[paste copy]"""

Return a table: Claim | Proven / Unproven / Risky | Why | Safer rewrite.
Do not add facts that are not in the list above.
Opens the analyzer with the prompt prefilled.
Open in Promptea

FAQ

Why is the model making big promises?
Because marketing prompts bias toward persuasion. You must explicitly forbid guarantees and require proof-based language.
How do I keep the tone persuasive without hype?
Persuade with specifics: a concrete benefit, a number you can show, a clear next step. Ask for plain language and say which words to avoid.